A Logo is an important aspect and sometimes the first step in establishing one’s brand identity, usually because it’s what the customer sees first (and over time, remembers).
It is an absolutely valuable asset, and often, people undervalue or just aren’t sure of the right cost to pay for a logo design.
In this article, we’ll discuss some of the costs involved, and outline the value you get based on what you spend.
How Much Should I Pay?
The question you should be asking is, what is my new brand or business worth?
The cost of the logo can be between $0 – $2000+, and really, what you spend will determine what is delivered in terms of quality, creativity and relevancy to the audience you’re looking to reach.
If you’re a start-up business – Paying between $400-$1000 is a good value. This often ensures that adequate research is done by the creative so that your logo really aligns with your business goals and values.
If you’re an already established business – You’ll often be looking to freshen up your brand, and anywhere over $1000+ is a good value to aim for. This allows the creative to get a background of your business, and create a proper brand strategy that includes comprehensive target audience research, branding packages, and so on.
If I get a Logo designed, what should be delivered?
Whatever path you take for your logo design job, it’s critical to know what you’re getting, or should be getting for your money. When you hire a graphic designer or brand creative, the following items should be included:
Final logo design in multiple formats – This includes High-Resolution JPEGs, PNGs, and vector formats for printing.
Web-optimised formats – These are for websites, social media and other digital content needs.
Full legal rights to your logo – When your logo is finalised, make sure that the copyrights are passed over to you.
Branding Styleguide – If you’re paying on the upper of $600-800+, make sure one of these is included. This establishes brand consistency, and if you hire another designer, you can pass this on to them to give them guidelines on how to present your brand.
So How Do I Start?
Establish your budget first, and take note of some core goals and values that you want your business to reflect.
You may also want to look at some logos that you like, different colour palettes, and even a brief outline of what your ideal customer or audience could be.
Anything that you can pass on to your designer will drastically reduce cost, as this is less research they need to do to make sure your brand strategy is successful.
Ready to take your business to the next level? Get in touch and let me help you establish a logo design or brand strategy that aligns with your business.