How to Make a Naturopath Website Feel Credible Before a Client Books

Posted on by Stephen Brumwell

A naturopath website has to do more than look calm, natural and professional. It has to help someone feel safe enough to take the next step.

By the time a potential client lands on your naturopath website, they may already be carrying a fair bit of uncertainty. They might be tired of feeling dismissed. They might have normal-looking blood tests but still feel unwell. They might be comparing practitioners. They might be wondering whether naturopathy is right for them, whether your approach is evidence-informed, whether the consult will feel awkward, how much it costs, and whether booking is worth it.

A good website does not remove every doubt, but it should reduce confusion to some degree.

For naturopaths, nutritionists and wellness clinics, credibility is not built by design alone. It comes from the way the whole website works together: practitioner identity, services, copywriting, structure, booking flow, FAQs, content, location signals, mobile usability and visual design.

Research on health websites has found that website quality can influence perceived usefulness, trust and intention to use a health website (Boon-itt, 2019). Reviews of trust in health information websites also show that trust is shaped by website-related factors, source credibility, content quality and user expectations (Sillence et al., 2015).

What this essentially means is that people are judging your website before they decide to book, so it’s important to make your naturopath website feel credible, to help clients make that decision.

Why Credibility Matters Before the First Booking

Health decisions are often quite personal, and seeking help online for someone to help with that issue, can be even more personal.

A client is not just buying a product, downloading a free guide or browsing a portfolio. They are deciding whether to trust someone with their symptoms, story, body, time, and of course, money.

That means your website has to do a different kind of work from a standard small business site. It needs to quickly answer questions like:

  • Does this practitioner understand my problem?
  • Are they qualified? what classifies this personal as qualified?
  • What do they actually help with?
  • What happens in the first consult?
  • Will this be evidence-informed or vague?
  • Can I book easily and is it in my budget?
  • Is this clinic local, online or both?
  • Do I feel comfortable enough to take the next step?

If those answers are hard to find, people hesitate, bounce away, and don’t book (or even reach out to gather more information).

You may be an excellent practitioner with boatloads of experience, but that hesitation just sends them running away without even knowing. A confusing website can make a capable health professional feel less credible than they really are.

Start With the Client’s Real Question

For a naturopath website, we like to talk about wellness, balance, root causes and holistic care.

While this is all true and sounds very useful, they are often too broad, a bit cliche, and don’t answer the client’s real questions.

The client’s real question is usually more direct: Can this person help me with what I am dealing with?

That might be fatigue, bloating, PMS, skin issues, sleep problems, stress, anxiety-like symptoms, thyroid concerns, gut symptoms, fertility support or general health optimisation. Your website should make the answer easy to find.

For example, instead of only saying, I help women feel balanced and vibrant again.

A stronger naturopath website might say, I support women dealing with fatigue, PMS, gut symptoms, stress and hormonal changes using personalised naturopathic care, nutrition support and functional testing where appropriate.

This second version has more substance. It explains the audience, concerns and approach without making unrealistic or somewhat vague promises.

Make Your Practitioner Identity Clear

One of the simplest ways to build trust is to make the practitioner feel real. You want them to know you, and show that you are the real deal, with key ways you help.

Some areas to consider for a naturopath website include:

  • Your name
  • A professional photo
  • Your qualifications
  • Your professional associations where relevant
  • Your clinical interests
  • Your style of practice
  • Whether you offer in-person consults, telehealth or both
  • Where you are based

This matters because clients choosing a natural health practitioner often want to understand training, credentials and clinical approach before they book.

Avoid hiding behind vague wellness copy. If your approach is food-first, evidence-informed, functional-testing aware, nervous-system focused, hormone-focused, gut-focused or performance-focused, say that clearly.

Sometimes it’s easy to use all the vague buzz words, I get it, and it’s easy to do. While you can blend some of them, focus also on your key selling points to reinforce credibility.

Create Service Pages That Match How People Search

Many naturopath websites have one broad Services page. That can work for a very small site, but it often misses how people actually search and make decisions.

A potential client may not search for “holistic wellness consultation.” They may search for:

  • Naturopath for gut health Brisbane
  • Naturopath for hormones
  • Naturopath for fatigue
  • Naturopath for skin issues
  • Online naturopath Australia
  • Nutritionist for sleep and stress
  • Naturopath near me

This is where service and speciality pages matter. A useful naturopath website might breakdown separate pages, or really detail specifics on what the services offer. This includes outlines around supporting gut health, hormonal health, or details about stress, sleep and energy support.

While this helps helps potential clients understand your service offering, it also helps google understand your website, and pair it to the right people searching.

If someone lands on a page that describes their concern clearly, they are more likely to feel that your clinic understands them.

Show the Process Before Asking People To Book

One common website mistake is asking people to book before they understand what they are booking.

A naturopathic consultation can feel unfamiliar to new clients. They may not know what happens in the first session, how long it goes, whether testing is involved, whether they need recent blood work, or what a treatment plan includes.

Your website should clearly explain this process, to some extent.

For example:

  1. How to book your initial consultation.
  2. Complete your intake form before the appointment, or find out what is involved when you book.
  3. Discuss your symptoms, health history, goals, diet and lifestyle, what is essentially covered.
  4. If you review relevant pathology or testing (where appropriate)
  5. The personalised plan you will deliver, with food, lifestyle, and supplement recommendations.
  6. The process of the return follow-up and review.

This kind of structure reduces uncertainty. It also makes the practitioner feel organised and professional before the client has even spoken to them.

Avoid the “Pretty But Vague” Wellness Website

There is a common trap in wellness branding, and I’ve touched on this a little bit around that cliche wording.

You see calming images, soft colours, a few broad statements about balance and vitality, and then a booking button. Essentially, your website looks polished and is full of buzzwords, but it… kinda stops there.

This is similar to the issue with cheap logo design or AI-generated branding: it may look finished at first glance, but without strategy, clarity and context, it often fails to communicate trust.

This means your client is still thinking, ” What does this person actually help with? What are the costs? Are they credible and qualified? Your website needs to answer these visually and in the content.

You’re never going to get it right from the start, but always keep in mind “what does my client want to see?” and this will guide the process.

Make Booking Easy

Once someone feels ready to book, do not make them hunt for the next step; you want this process to be as frictionless as possible.

Your website should at least have a clear way to book, maybe a button in the header or a clear call-to-action at the top fold of the page.

Depending on where they are, the way they book should be easy to find throughout every stage of the “is this person right for me?” process.

If they’re hunting through the services page and decide they’re ready, a button or action should not be far away, so they can reach out, learn more, or book in and get help.

Some good ideas to ensure booking is easy include:

  • A clear booking button in the header
  • Booking calls-to-action throughout the site
  • A clear Services or Consultations page
  • Consult lengths and fees where appropriate
  • Online booking or a simple enquiry form
  • Contact details that are easy to find

Build Trust With Useful Content

A blog or resource section can do more than support SEO; it can show how you think and even provide a baseline of your knowledge and how you can help.

You can even use this information as resources after your consultation, perhaps a good sleep hygiene blog, mineral basics or protein intake guide. Doing this can pair well with handouts or other things you prescribe after the consultation is complete.

The list can practically be endless, but you can post other articles or content to your website that help clients understand, like blood sugar, iron and fatigue or how our gut connects closely with our brain.

I don’t think I need to say much more about this section, but just… post quality content, and in the long run, you help yourself and your clients.

Use Local SEO Without Making the Website Awkward

Most people know about SEO and its importance. It’s even becoming more important with the movement of AI, something I’ve touched on more broadly in graphic design and AI.

Of course, it also doesn’t mean stuffing every keyword or the phrase “Brisbane naturopath” into every sentence. This is just clunky, harder to read, and really ingenuine.

This is why consulting with an expert is good, because they can sprinkle the right keywords into your content well. They will also consider other important areas, such as Meta descriptions, page titles, and so on.

The goal is not to chase every keyword. The goal is to help the right clients find and understand you.

The Takeaway

A credible naturopath website does not need to be flashy. It needs to be clear, human, professional and easy to act on. It should reflect the genuine, caring and professional naturopath you are.

The visitor should be able to quickly understand who you are, what you help with, how you work, where you practice, whether telehealth is available, what happens in a consult and how to book.

The design should support that journey. The copy should answer real questions. The structure should reduce confusion. The content should build trust over time.

For health professionals, good website design is not just about aesthetics. It is about helping people feel informed enough to take the next step.

If you are a naturopath, nutritionist or wellness practitioner and your website does not clearly explain who you help, how you work and how to book, Stephen can help you create a website that feels credible, practical and aligned with your clinical approach.

FAQ

What should a naturopath website include?

A naturopath website should include clear practitioner information, services, clinical interests, booking details, fees or consult options, location or telehealth information, FAQs, contact details and educational content where relevant.

Why does website credibility matter for naturopaths?

Potential clients often research practitioners before booking. A credible website helps answer questions about qualifications, services, process, professionalism and whether the practitioner understands their concerns.

Do naturopaths need separate service pages?

I would say no, if you are time poor, but they can definitely help. They can also support SEO for searches around gut health, hormones, fatigue, skin, sleep, stress and other common naturopathic focus areas.

Should a naturopath website list pricing?

Where appropriate, yes. Clear pricing or consult options can reduce uncertainty. If exact pricing is not listed, the website should still make the booking process and consult types easy to understand.

What makes a wellness website feel trustworthy?

Clear copy, professional design, real practitioner information, readable pages, useful content, simple booking, strong mobile usability, transparent services and accurate health claims all help build trust.

Is local SEO important for naturopaths?

Yes, especially for practitioners who see clients in person. Location signals, Google Business Profile alignment, service pages and clear contact details can help local clients find and understand the clinic.

Can a blog help a naturopath website?

100%. Blog content can support SEO, educate clients, show how the practitioner thinks and provide useful resources that can be shared before or after consultations.

References

Boon-itt, S. (2019). Quality of health websites and their influence on perceived usefulness, trust and intention to use: An analysis from Thailand. Journal of Innovation and Entrepreneurship, 8, Article 4. https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-018-0100-9

Sillence, E., Briggs, P., Harris, P. R., & Fishwick, L. (2015). Trust in health information websites: A systematic literature review on the antecedents of trust. Health Informatics Journal, 21(2), 141-160. https://doi.org/10.1177/1460458214559432

Protein Intake for Exercise: How Much You Need and Where to Get It

Posted on by Stephen Brumwell

Protein is a crucial component in the recovery process, especially for people rebuilding after alcohol use, substance use, long periods of stress, poor appetite, under-eating or inconsistent nutrition (Jeynes & Gibson, 2017).

It is one of the core essential macronutrients in the diet, responsible for the structure of body tissue and organs, while also playing a role in muscle repair, hunger regulation, neurotransmitter production, cellular repair and preventing malnutrition (Healthdirect Australia, n.d.; Jeynes & Gibson, 2017).

Getting optimal protein intake can be difficult, so understanding dietary sources and having a quality protein powder on hand can be beneficial.

In this article, I’ll go through why protein matters in recovery, how much you should be aiming for, where to source it from, and what to look for when comparing protein powders by protein per serve and value per serve.

Protein Intake: What To Know

  • Protein is one of the core essential macronutrients in the diet, responsible for body tissue, organs, muscle repair, enzymes, hormones and neurotransmitter production.
  • Protein intake can support recovery by helping with hunger regulation, cravings, muscle maintenance, repair, and the risk of malnutrition.
  • As a general rule of thumb, aim for around 1.2-1.8 grams of protein per kilogram of body weight per day, depending on body size, activity level and goals (Australian Institute of Sport, n.d.; Examine, 2023).
  • This is a general snapshot and does not include varying levels of exercise, pregnancy, medical conditions or specific fitness goals.
  • Food should come first, but a quality protein powder can be useful when appetite is low, meals are rushed, or daily protein targets are hard to reach.

Why Is Protein Important for Recovery?

Protein is made up of amino acids, which are the building blocks for many structures and processes in the body (Healthdirect Australia, n.d.).

Without adequate protein intake, we can see impacts across a few core areas that matter during recovery, these areas include (but not limited to):

Craving and appetite regulation

Protein plays a role in regulating hunger and supporting fullness after meals (Leidy, 2014). This is important because cravings are not always just a willpower problem. They can also be influenced by inconsistent meals, low protein intake, poor sleep, stress and blood sugar swings.

Including protein with meals can make the day feel steadier, especially when it is paired with fibre-rich carbohydrates, vegetables and healthy fats.

Muscle mass

Protein provides amino acids needed for muscle repair and growth (Australian Institute of Sport, n.d.; Healthdirect Australia, n.d.). Weight loss, muscle loss and poor body composition can become concerns when someone has been through long periods of poor nutrition, heavy alcohol use, substance use, stress or under-eating (Jeynes & Gibson, 2017).

In recovery, this is not always about building muscle in a gym sense. Sometimes it is simply about rebuilding strength, appetite and consistency. The more muscle mass, the more mitochondrial density we have, which also supports our ability to burn fat and lose weight.

Mood and energy

We need protein, or more specifically, amino acids, for synthesising neurotransmitters. These play a critical role in areas associated with mood, motivation, energy and focus (Tomkins & Sellers, 2001).

This does not mean low mood or cravings can be diagnosed as a protein deficiency. Brain chemistry is much more complex than that, and there are a load of other micronutrients to also consider.

But we do still need to be aware that adequate protein is still a nutritional foundation worth getting right, especially if you are underconsuming.

Cellular repair

Alcohol and substance use, high exercise, poor diet or just chronic stress can place stress on vital organs, digestion, nutrient intake and normal metabolic processes (Jeynes & Gibson, 2017; Zakhari, 2006). Consuming adequate protein helps provide the raw materials your body uses for repair and maintenance (Healthdirect Australia, n.d.).

Protein is not the whole picture, but it is a pretty big deal when we are talking about supporting the basic physiology of the body.

Malnutrition

Poor nutrient intake is one of the common factors that can affect people, especially individuals going through substance abuse or alcohol recovery (Cowan & Devine, 2008; Jeynes & Gibson, 2017). Protein intake can be affected by low appetite, skipped meals, reliance on convenience foods, digestive symptoms or simply not planning meals around protein.

Although there are many key nutrients to consider, protein is one of the big, foundational ones. There’s a reason why it’s called a macronutrient!

Basically, we need protein to function properly, which makes it an important part of exercise recovery too.

How Much Protein Should I Consume?

Optimal protein intake depends on your weight, goal and level of physical activity.

As a general rule of thumb, you should be aiming for around:

1.2-1.8 grams of protein per kilogram of body weight per day (Australian Institute of Sport, n.d.; Examine, 2023).

For example:

If your goal weight is 85 kg, you should be aiming for around 102-153 g of protein daily.

Keep in mind this is a general snapshot and does not include varying levels of exercise, pregnancy, medical conditions or specific fitness goals.

If you want a more specific estimate, the Examine Protein Intake Calculator can be useful (Examine, n.d.). If your health context is more complex, I suggest getting individual guidance rather than guessing.

Consuming the right amount of protein per day can better support the physiological processes involved in repair, recovery and normal function.

Where Should I Source My Protein From?

Dietary sources of protein should always be top of mind. Diet first, supplemental sources second.

When planning meals, start with the protein source first, then build the rest of the meal around it with vegetables, carbohydrates and healthy fats.

A simple visual guide is to aim for one palm-sized serve of protein at a main meal. For most people, that is roughly 100-150 g of cooked meat, chicken or fish. Depending on the food, this often gives around 25-40 g of protein.

These numbers are approximate, but they are useful when you are trying to make meals practical. The food categories are based on Australian protein food guidance from Eat for Health and Healthdirect, while the gram estimates are drawn from Australian food composition guidance, Queensland Health protein handouts, and typical nutrition panels (Eat for Health, n.d.; Healthdirect Australia, n.d.; Queensland Health, n.d.). Exact amounts vary by brand, cut, cooking method and serving size.

  • Meat, chicken or turkey: 100-150 g cooked, or roughly one palm-sized serve, usually gives around 25-40 g protein.
  • Fish or seafood: 100-150 g cooked fish, or one palm-sized serve, usually gives around 22-35 g protein. A small tin of tuna or salmon can give roughly 18-25 g protein, depending on the tin size.
  • Eggs: one large egg gives around 6-7 g protein. Two eggs gives around 12-14 g, while three eggs gives around 18-21 g. For many people, two eggs on their own is not a huge protein meal, so adding Greek yoghurt, cottage cheese, smoked salmon, beans or an extra egg can help.
  • Greek yoghurt: 200 g usually gives around 18-22 g protein, depending on the brand.
  • Cottage cheese: 200 g can give around 24-28 g protein, depending on the brand.
  • Milk or soy milk: 250 ml usually gives around 8-9 g protein.
  • Tofu: 170 g, which is a common standard serve, can give around 18-22 g protein, depending on firmness and brand.
  • Tempeh: 100 g often gives around 18-20 g protein.
  • Legumes: one cup of cooked lentils, chickpeas or beans usually gives around 14-18 g protein. This is great, but remember legumes also contain carbohydrates and fibre, so you may need a generous serve.
  • Nuts and seeds: 30 g, or a small handful, usually gives around 5-7 g protein. They are useful, but I would treat them as supporting protein rather than the main protein source.
  • Quinoa or rice: one cup cooked quinoa may give around 8 g protein, while rice is lower. These can contribute, but they should not be your main protein source if you are trying to hit a higher target.
  • Protein powder: one scoop usually gives around 20-30 g protein, depending on the product.

The main point is simple: make protein obvious in the meal. If you cannot clearly identify the protein source, the meal may not contain enough.

For example, three eggs sounds like a lot, but it may only give around 18-21 g protein. If your target is 130-150 g per day, that breakfast may still need something extra, such as Greek yoghurt, cottage cheese, smoked salmon, a protein smoothie, or a higher-protein lunch and dinner.

If you eat legumes and they tend to bother your gut, soaking them before cooking may help some people tolerate them better.

Should You Use Protein Powder?

It is also a good idea to have a quality protein powder on hand, especially if you struggle to hit your daily protein targets through food alone.

Protein powder should not replace a good diet, but it can be useful when:

  • Appetite is low.
  • Breakfast is rushed.
  • You need a quick snack between meals.
  • Training or recovery demands are higher.
  • You want to increase the protein content of yoghurt, oats, smoothies or baking.

Whey protein is a common option because it is convenient, usually high in protein per serve, and easy to mix into smoothies, yoghurt or oats. Whey protein isolate can be useful if you want something a little lower in calories, while blended whey products can feel creamier and more filling.

Having a good protein powder on hand can make life much easier. It can be mixed into snacks such as yoghurt, added into smoothies, or used in cooking to elevate the protein content of baked goods.

How To Compare Protein Powder Value Per Serve

When choosing a protein powder, do not only look at the front label or the size of the tub.

Compare:

  • Protein per serve: how many grams of protein you actually get in one serving.
  • Serving size: a larger scoop may look better, but may not be better value.
  • Calories per serve: useful if you are comparing whey blends, isolates or mass-gainer-style products.
  • Serves per tub: this affects real cost.
  • Cost per serve: divide the tub price by the number of serves.
  • Cost per gram of protein: divide the cost per serve by the grams of protein per serve.
  • Ingredient quality: look for a formula that suits your digestion, taste and goals.

Here is a simple example.

ComparisonProtein powder AProtein powder B
Tub price$60$45
Serves per tub3020
Protein per serve24 g18 g
Cost per serve$2.00$2.25
Cost per gram of proteinAbout 8 centsAbout 12.5 cents
What this meansHigher upfront cost, but better value per serve and per gram of proteinLower upfront cost, but more expensive once protein per serve is considered

At first, protein powder B looks cheaper because the tub costs less. But once you compare the number of serves and the protein per serve, it is actually more expensive per gram of protein.

This is where protein per serving matters, especially in a world where protein pricing is skyrocketing! A cheaper tub is not always cheaper if it gives you less protein per scoop, fewer serves, more calories than you need, or more filler ingredients.

A quality whey protein with a higher protein-per-serve ratio may work out better value, even if the upfront price is higher.

Simple Ways To Use Protein Powder

Increasing protein intake through protein powder supplementation does not need to be complicated. Although sometimes, I feel it gets complicated when you can make some very simple recipes or combinations.

Here are a few simple options. Please note that they are generalised. If you would like some more personalised recommendations, please reach out.

Protein smoothie

Blend one scoop of protein powder with milk or soy milk, banana, berries and a spoon of peanut butter or oats. This is a good option if breakfast is rushed or appetite is low.

Greek yoghurt protein bowl

Mix half a scoop of protein powder into Greek yoghurt, then add berries, nuts, seeds or a little muesli. This can easily become a 30-40 g protein meal depending on the yoghurt and powder.

Protein oats

Cook oats with milk, then stir through protein powder after cooking. Add banana, berries, cinnamon or peanut butter. Do not boil the protein powder too hard or it can go grainy.

High-protein iced coffee

Blend or shake protein powder with milk, ice and coffee. This works well as a quick morning option, especially if you are someone who normally just has coffee and skips food.

Protein chia pudding

Mix protein powder with milk, chia seeds and yoghurt, then leave it in the fridge overnight. Add berries or banana in the morning.

Simple protein balls

Mix protein powder with oats, peanut butter, honey and a little milk until it binds. Roll into balls and keep them in the fridge.

Protein pancakes

Add protein powder to a pancake mix with eggs and milk. Keep the recipe simple and avoid adding too much powder, otherwise the texture can become dry.

If protein powder helps you avoid skipping breakfast, under-eating during the day or relying on low-protein snacks, it can be such a beneficial tool, so utilise it!

A Simple Protein Intake Example

To provide even greater context of protein intake, here’s an example scenario of how it could fit into someones training style and routine.

Let us say someone is 85kg, training 3-4 times per week, trying to lose some body weight, and is generally healthy.

For this person, a practical target might sit around 1.6-1.8 g/kg/day (Australian Institute of Sport, n.d.; Examine, 2023).

That works out to:

85 kg x 1.6-1.8 g = 136-153 g protein per day.

To keep it simple, they might aim for roughly 145 g protein per day.

A day could look like this:

  • Breakfast: 35 g protein – three eggs plus Greek yoghurt, or protein oats made with milk and one scoop of protein powder.
  • Lunch: 40 g protein – chicken, beef, tuna, salmon or tofu bowl with rice or potatoes and vegetables.
  • Snack: 25 g protein – protein shake, cottage cheese, Greek yoghurt bowl, or tinned tuna on rice cakes.
  • Dinner: 40-45 g protein – palm-sized serve of meat, fish, chicken, turkey, tofu or tempeh with vegetables and carbohydrates.

That gives roughly 140-145 g of protein across the day.

Please note we are not discussing other macros too, so this is very generalised and if you need tailored support, reach out or consult with your preferred health practitioner.

This is much easier than trying to eat one massive protein-heavy dinner. It also helps avoid the common pattern of having very little protein at breakfast, a moderate lunch, then trying to catch up at night.

If the same person was not training much, or was not trying to maintain muscle during weight loss, the target might be lower. If they were training heavily, dieting aggressively, older, recovering from injury, or trying to build muscle, the target might be higher.

This is why body weight, training volume, age and goal all matter.

The Takeaway

Protein is important for recovery as it plays a key role in regulating hunger, reducing cravings, building and maintaining muscle, synthesising neurotransmitters, repairing cellular damage and preventing malnutrition.

Optimal protein intake varies based on weight and physical activity, but a practical starting point is around 1.2-1.8 g/kg/day (Australian Institute of Sport, n.d.; Examine, 2023). For an 85 kg person, that works out to roughly 102-153 g protein per day.

Start with food first. Build meals around meat, seafood, eggs, dairy, legumes, soy, nuts, seeds and grains where appropriate. Then use protein powder as a practical add-on if it helps you reach your target.

Getting the correct amount of protein is not about being extreme. It is about supporting the physiological processes needed for recovery, repair and normal function.

If you are unsure how much protein you need, or you are rebuilding your nutrition after stress, alcohol reduction, poor appetite or inconsistent eating, Stephen can help you create a practical food-first plan that fits your body and routine.

Frequently Asked Questions

How much protein should I eat per day?

A useful general range is 1.2-1.8 grams per kilogram of body weight per day (Australian Institute of Sport, n.d.; Examine, 2023). For an 85 kg person, that equals roughly 102-153 g of protein per day. Individual needs can vary too, this is general advice.

Is protein powder necessary during recovery?

No. Protein powder is not essential, but it can be helpful if you struggle to meet your protein target through food, have low appetite, or need a quick and convenient option. Don’t let the cost put you off too, if you crunch your numbers right, the cost per value is still quite low compared to buying real food (although we should still be prioritising this first).

What are the best protein sources?

Good protein sources include meat, poultry, seafood, eggs, dairy, legumes, tofu, tempeh, nuts, seeds and some grains such as quinoa (Eat for Health, n.d.; Healthdirect Australia, n.d.).

Can increasing protein intake help with cravings?

Protein-rich meals can help with fullness and appetite regulation, which may reduce some food cravings (Leidy, 2014). Cravings can have many causes, so protein is one foundation rather than a complete solution.

How do I know if a protein powder is good value?

Check the protein per serve, serves per tub, cost per serve, calories per serve and ingredient quality. A cheaper tub is not always better value if it provides less protein per serving.

Can I get enough protein intake without animal foods?

Yes, but it usually takes more planning. Include a variety of legumes, tofu, tempeh, soy milk, nuts, seeds, quinoa and other plant protein sources across the day. I generally don’t recommend going full plant-based, unless you need this for medical reasons.

References

Sleep Hygiene: Practical Habits for Better Sleep, Energy and Nervous System Recovery

Posted on by Stephen Brumwell

What is “Sleep Hygiene”?

Sleep hygiene is the collection of habits, routines and environmental cues that help your body prepare for quality sleep.

It’s the habits, routines, supplements, or things we put into place before we go to bed to support our daily rhythm (and in return, energy, hunger, and more!).

For many people, poor sleep is not just about feeling tired. It can affect mood, cravings, stress tolerance, concentration, blood sugar regulation, recovery, and how resilient your nervous system feels the next day.

The good news? You can work on it and improve. Small, consistent changes can make a meaningful difference over time.

Sleep Is a Nervous System Issue

Sleep is not only about being tired enough to fall asleep.

Your body also needs to feel safe enough to switch off.

You wouldn’t be trying to sleep in the jungle while a tiger is standing there staring you down, would you? This is what your nervous system is doing.

If a lot is going on, running on chronic stress, overstimulation, that “wired but tired” state, and you don’t support your environment, how do you expect to sleep well?

This is why sleep hygiene matters. It gives your body repeated signals that the day is winding down and that it is safe to rest.

Start With Your Wake Time

One of the most useful places to start is your wake time.

A consistent wake time helps anchor your body clock, your circadian rhythm, we like to call it. Even if your bedtime varies slightly, waking at a similar time each day gives your body a stronger rhythm to work with. (Sleep Health Foundation, 2024); (National Heart, Lung, and Blood Institute, 2022).

Let’s call this your body clock baseline. Let’s get this right first.

This does not mean you need to be perfect every day. But if your weekday and weekend wake times are completely different, your body can feel like it is constantly adjusting to a new time zone.

A good first step is to choose a realistic wake time and keep it within a steady window most days.

Get Morning Light Early

Morning light is one of the strongest signals for your circadian rhythm. (National Heart, Lung, and Blood Institute, 2022); (Bryan, 2025).

Getting outside early in the day helps tell your body, “This is daytime.” That signal can support better alertness during the day and better sleepiness later at night.

Daily exposure is good too, and the more moments of sun exposure, the more serotonin you help your body create. You may know this as something associated with mood, but did you know you also need sufficient amounts of it to support sleep?

Serotonin is involved in melatonin production, and melatonin is one of the key signals that help the body prepare for sleep. (National Heart, Lung, and Blood Institute, 2022).

Cloudy days still count. A short walk, breakfast outside, or even sitting near natural light can all be useful starting points.

Use Caffeine Strategically

Caffeine can be a helpful part of the morning, but it can become a problem when it stretches too far into the day.

Some people say, “I can have coffee at 4 pm and still fall asleep.” That might be true, but falling asleep is not the only measure of good sleep. Caffeine may still affect sleep depth, restfulness, or night waking.

The key is getting good amounts of deep sleep; it’s quality over quantity. Well, there’s still some quantity, but you get what I mean.

If you think caffeine is affecting your sleep, try cutting back on 1 cup of coffee or setting a caffeine cutoff around lunchtime/early afternoon. (Sleep Health Foundation, 2024); (Sleep Health Foundation, 2025).

Also, remember that caffeine is not just in coffee. It can be found in black tea, green tea, energy drinks, pre-workout, cola, some soft drinks, chocolate, and certain medications.

Alcohol and Sleep Quality

Alcohol can make you feel sleepy at first, but it often reduces sleep quality later in the night. There’s that quality indicator again! (Sleep Health Foundation, 2024); (Sleep Health Foundation, 2025).

This is why some people fall asleep quickly after drinking, then wake around 2–4 am feeling restless, hot, anxious, thirsty, or wide awake.

Your liver also needs to process the alcohol you consume. So instead of resting and recovering, it’s detoxifying. 2-4 am is a common time for your liver to be at its most active, according to Traditional Chinese Medicine (TCM).

Some tactical hacks for this? Reduce alcohol close to bedtime, or cut back one drink and see how you feel.

Screens, Light and Evening Stimulation

Evening is when your body should start receiving “night-time” signals.

This one is a big deal, and I am writing a book that has a chapter all about this, talk about a deep dive.

Blue lights, phone scrolling, emails, work admin, social media, intense conversations, and stressful content can all keep the brain switched on. Evening light exposure can also affect melatonin and circadian timing. (Sleep Health Foundation, 2024); (Suni, 2023).

Remember the tiger scenario before? In this case, the tiger is your social media or work emails. Limit these to at least 60 minutes before bed.

A few small hacks for reducing screen and evening exposure include:

  • Use dimming or warm lights in the evening
  • Use night mode on devices, or for desktop, use apps like F.lux
  • Set a cut-off for checking work emails

I would recommend just selecting one of these first and seeing how you go.

Create a Sleep-Friendly Bedroom

Your bedroom should make sleep easier and signal to your body that this is a safe place for rest.

To simply it, you can simply remember Cool, Dark, Quiet. While there are some more variables, these generally swing in favour of good sleep. (Sleep Health Foundation, 2024).

  • Cool – This means breathable bed sheets and temperature-controlled options during hotter seasons.
  • Dark – Coming back to the last point. We want it as dark as possible.
  • Quiet – Some external factors are unavoidable; if this is the case, invest in some over-ear noise-cancelling headphones.

Something to also note is that if your bedroom has work paper, clutter, or a television, this will make it harder for your brain to associate your bedroom with rest.

Although it’s not easy for everyone, try ensuring that each room as it’s own purpose. Your bedroom is sleep, your dining room is for eating, and your office to work. I would recommend reading Atomic Habits, where James Clear talks about this concept of “each room, one purpose”, thanks James.

Build a Simple Wind-Down Routine

A wind-down routine does not need to be fancy. It could simply be cherry picking a few things I’ve mentioned, or even just one, and going from there.

A good rule of thumb is aiming for 30-60 minutes before bed to engage in some sort of sleep routine. The core theme will be around gently reducing stimulation.

Some good examples I tell clients, which are generally quite tactical, include:

  • Reading – Read 10-15 minutes of a non-fiction book. The key takeaway here is non-fiction. Fiction will provide stimulation so please avoid.
  • Light stretching – No, everyone’s piece of cake, but maybe you are neglecting some of that stretching you’ve been told to do? This is a perfect time.
  • Calm music – Non-stimulating music, there is loads of calming music on Spotify, or you may even want to look into the concept of Binaural Beats, more on this in a later blog.
  • Journaling – Do 5-10 minutes of journaling. This is a great way to reduce the brain “noise” and stop the racing mind (Passionflower is also good for this too!).
  • A Warm Tea – Prepare nice, warm, caffeine-free tea, which is a perfect, low-friction option. A lavender, chamomile or lemon balm tea is great for calming the nervous system and preparing it for rest.

These are a couple of great options, pick and choose one or two of these and go from there.

What To Do If You Wake During the Night

Waking during the night can be frustrating, especially when your mind starts calculating how many hours are left before the alarm.

Generally, avoid watching your clock (which can mean looking at your phone). This can increase stress and make it harder to settle.

I do often like to prescribe things like Passionflower for this, but obviously, there can be a multitude of factors that cause you to wake. This is generally best discussed in a consultation to determine the cause.

One thing that can actually help is getting up and doing something quiet and boring in dim light until sleep returns. This can be reading, some deep breathing, or meditation. Avoid stimulation where possible. (Sleep Health Foundation, 2024); (Stanford Sleep Health and Insomnia Program, n.d.).

When To Get Extra Support

Sleep hygiene can be a great starting point, but it is not always the full answer.

If you are dealing with ongoing insomnia, loud snoring, gasping during sleep, restless legs, pain, night sweats, panic-like waking, frequent urination, or severe daytime fatigue, it is worth speaking with a qualified health professional.

Sometimes sleep problems are connected to stress, hormones, blood sugar regulation, nutrient status, alcohol use, medications, sleep apnoea, or other underlying factors.

This is where I can help. If you want to know more, please hit the contact button at the top, and I can share more.

The Takeaway

Better sleep usually comes from consistent cues and prompts that signal your body that the environment is safe, and there’s no tiger coming to eat you.

Your body responds to rhythm: waking at a similar time, getting morning light, using caffeine wisely, lowering evening stimulation, and creating a bedroom that actually supports rest.

Start with one or two changes. Keep them simple. Repeat them often. Simplicity is key.

FAQ

What is sleep hygiene?

Sleep hygiene refers to the daily habits, routines and sleep environment that support better sleep. This includes your wake time, light exposure, caffeine timing, evening routine, bedroom setup and what you do if you wake during the night.

How long does sleep hygiene take to work?

Some people notice changes within a few nights, while others need a few weeks of consistency. Sleep responds best to repeated cues, so the goal is to build habits you can maintain most days.

What time should I stop drinking caffeine?

If sleep is a problem, a good starting point is to stop caffeine around lunchtime or early afternoon. Some people are more sensitive and may need an earlier cut-off.

Does alcohol affect sleep even if it helps me fall asleep?

Yes. Alcohol may make you feel sleepy initially, but it can reduce sleep quality and increase waking later in the night. This is particularly because your liver is also working to detoxify and process the alcohol, and less on recovering from the day just gone.

Should I avoid screens before bed?

You do not need to be perfect, but reducing screens in the final 30–60 minutes before bed can help lower light exposure and mental stimulation. If you do use devices, dim the screen and avoid stressful or stimulating content.

What should I do if I wake up at 3 am?

Try not to check the time or pick up your phone. Keep lights low and give your body a chance to settle. If you remain wide awake, get up and do something quiet and boring in dim light until you feel sleepy again.

Can morning sunlight help me sleep better at night?

Yes. Morning light helps support your circadian rhythm, which can make it easier for your body to feel alert during the day and sleepy at night.

When should I get professional help for sleep problems?

Seek support if poor sleep is ongoing, affecting your mood or energy, or if you experience loud snoring, gasping, restless legs, severe insomnia, persistent fatigue, or frequent waking that does not improve with basic sleep hygiene.

References

Bryan, L. (2025, July 23). Circadian rhythm. Sleep Foundation. https://www.sleepfoundation.org/circadian-rhythm

National Heart, Lung, and Blood Institute. (2022, March 24). Sleep deprivation and deficiency: What makes you sleep? National Institutes of Health. https://www.nhlbi.nih.gov/health/sleep-deprivation/body-clock

Sleep Health Foundation. (2024, January 12). Sleep hygiene: Good sleep habits. https://www.sleephealthfoundation.org.au/sleep-topics/sleep-hygiene-good-sleep-habits

Sleep Health Foundation. (2025, May 12). Caffeine, food, alcohol, smoking and sleep. https://www.sleephealthfoundation.org.au/sleep-topics/caffeine-food-alcohol-smoking-and-sleep

Stanford Sleep Health and Insomnia Program. (n.d.). Stimulus control procedures. Stanford Medicine. https://med.stanford.edu/content/dam/sm/insomnia/documents/cbtigroup/Stimulus-Control-Procedures.pdf

Suni, E. (2023, November 8). Light and sleep. Sleep Foundation. https://www.sleepfoundation.org/bedroom-environment/light-and-sleep

The Pros and Cons of Sourcing a Cheap Logo Design or Using AI for Your Startup Business

Posted on by Stephen Brumwell

Starting a business is expensive. Every dollar counts, especially in the early stages when you’re trying to get your idea off the ground.

A few years ago, startups looking to save money on branding would often turn to cheap logo design services. Today, AI logo generators have entered the mix, giving business owners another low-cost option to consider.

While both approaches can help get a business off the ground quickly, there are advantages and disadvantages that every startup should understand before making a decision.

Before choosing between an AI-generated logo, a cheap logo designer, or investing in professional branding, it’s worth understanding the pros and cons of each approach.

The Benefits of AI and Cheap Logo Design

Cost-Effective

The biggest advantage of doing this is always going to be cost. Using an AI logo generator, such as ChatGPT, is going to push out a fairly okay-looking logo for the cost of a subscription fee.

This is great if you’re testing new business ideas or launching a little side hustle. It is an affordable way to get started, but do remember that if your business is intended to grow long-term, the rebranding costs later will often cost far more than getting it right from the beginning.

Fast Turnaround

AI tools can generate logo concepts in seconds, while freelance marketplaces can often deliver a completed logo within 24 to 48 hours. These freelance marketplaces? Also can be sketchy, and generate a cheap logo design (and depending on the price you pay, will probably use AI).

As I mentioned before, for fast startups or small hobby businesses, this can be an advantage, but it will always come at a cost somewhere down the track.

Fast doesn’t always mean it’s strategic. Logos should always support your overall brand, not just simply be an icon for your website or fill a space on business card.

Plenty of Design Options

AI platforms can generate hundreds of design variations almost instantly. This is so useful for getting those ideas flowing.

This can also give business owners an extremely wide range of concepts to help create vision and initial direction for their new brand.

It kind of stops here, though. More doesn’t usually mean better branding.

Once you have the concept or concepts you like, engage with a Graphic Designer and get the real process started.

Useful for Early Validation

This point kind of follows on from the above point, but if you’re still validating a business idea, investing heavily in branding may not make sense.

Imagine investing in a huge design and branding package, even when you’re not really sure about the idea?

Of course, this happens a lot in business. When it comes to investing, there is always substantial risk. Luckily, we have these AI tools to lower the risk, and validate our chances of success.

Once your business gains traction, investing in stronger branding can help improve trust and recognition.

The Downsides of AI and Cheap Logo Design

Generic Branding

One of the biggest challenges with AI-generated and low-cost logos is that they often rely on common design trends, stock elements, or templates.

They can also look extremely cluttered and just have an overwhelming number of elements, which then looks like everyone else’s AI-generated logo.

AI does not create a memorable brand, and customers see right through it, too.

Your logo needs to reflect your unique business

Limited Strategic Thinking

A logo is only one part of a brand. When it comes to professional designers, we think more in terms of:

  • Your target audience
  • Industry positioning
  • Brand personality and style
  • Future scale and growth
  • Logo applications on packaging, products, and websites.

Most AI tools and cheap design services focus on producing a visual asset rather than developing a complete brand strategy.

Your AI logo may look good initially (with some push and shove), but then how does it apply to packaging? signage? labels? Do you have the ability to edit your logo? branding guidelines?

You need to consider all elements, not just your logo visual alone.

Copyright and Ownership Concerns

This is an area many startups overlook, and I get it. It really isn’t top of mind when you’re starting your new, soon-to-be bustling business!

Depending on the platform, some AI-generated logos may use design elements that are similar to existing designs. Likewise, some low-cost designers may rely heavily on stock graphics or pre-made assets.

When it comes to graphic designers, we have safeguards in place. We generally purchase licenses to stock images and have pre-made assets or graphics on hand.

Always review licensing terms and ensure you have appropriate commercial usage rights.

Difficult to Scale

Do you know what a Vector file is? Because as your business grows, you may need to get familiar with it, and AI can’t always help.

What works as a startup website logo may not work down the track:

  • Product packaging
  • Product Labels
  • Vehicle signage
  • Trade show displays
  • Social media campaigns
  • Print marketing materials

This is because of two reasons. One, AI will not generally supply you with a working file you can edit, share, and make changes to later.

Two, it’s less likely to give you a file that you can scale (often known as a Vector file). This means that the larger it needs to be applied (such as a billboard or car), the more quality it loses. The end result is a logo that is pixelated, blurry, and just shouts low quality.

Think about where you want your business to be in three to five years, not just where it is today.

When AI or Cheap Logo Design Make Sense

In my opinion, AI-generated or low-cost logos can be a practical option when:

  • You’re testing a business idea, just to see what it could look like, variations, etc.
  • You’re launching a side hustle, similar to the above.
  • Budget is extremely limited, but you have intentions to engage with a designer later.
  • Branding isn’t yet a priority (although it should be from the start).
  • You need something temporary while validating the market

There’s nothing wrong with using these tools as a starting point. The key is recognising their limitations.

When Professional Branding Becomes Worth the Investment

Once your business begins attracting customers, investing in professional branding can provide significant long-term value.

While I could list a mountain of benefits, investing in professional branding and strategy can help create:

  1. Stronger brand recognition and just an overall aesthetically pleasing look
  2. Greater customer trust, especially when AI is so common and flooding the market
  3. Consistency across all marketing channels
  4. Better differentiation from competitors, leaning into your key selling points
  5. Assets that work across digital and print applications (you’ll make printers happy)

More importantly, it gives your business a visual identity that is built specifically around your goals, audience, and market position.

It just allows you to scale easier, too. When you have a branding guide that can direct future vision, it gets a little easier.

Why I Still Believe Human Designers Matter in the Age of AI

AI is an incredible tool. Don’t get me wrong. I use AI in various parts of my workflow to speed up brainstorming, concept development, and it’s even great in crunching numbers.

It stops there, though. Because developing good branding is ultimately about communication, strategy, and connecting with people.

A logo may seem like just an image, but it’s not. It’s often the first impression people have of your business.

AI can generate designs (and ideas) quickly, but it can never truly understand your story, your customers, or your vision in the same way a designer working closely with you can.

In this age, the best branding comes from combining technology with human creativity and experience.

While AI can generate designs quickly, it can’t truly understand your story, your customers, or the vision behind your business in the same way a designer working closely with you can.

The best branding often comes from combining technology with human creativity and experience.

Final thoughts

AI logo generators and cheap design services have made branding more accessible than ever before. For some startups, they can be a useful way to get started quickly and affordably.

However, if you’re building a business for the long term, it’s worth considering whether a generic solution today could hold your brand back tomorrow.

Logos are not just images on a page or website; they’re a visual identity that shapes how people perceive and engage with your business.

It’s a flooded market too, and AI is everywhere. It’s damaging to consumers’ trust, so you need to be the business that takes the smart, strategic approach.

If you’re still not sure where to start, please reach out. There is absolutely no obligation, and my quotes are free.

All the best,
Stephen.

9 Product Label Design Trends We’re Seeing in 2026

Posted on by Stephen Brumwell

Product label design trends continue to evolve as consumer expectations, technology, and packaging innovation shape the way brands present themselves on the shelf.

As we move through 2026, we start to see product label design evolve as it adapts to the rapidly changing consumer expectations, sustainability, digital engagement, and also demand for authenticity.

Although following the trend should not always be top of priority, it’s always good to understand the premium finishes and designs brands are using, so you can get the upper hand to elevate yourself on the shelf.

Let’s unpack some of the trends we’re seeing influencing packaging and branding in 2026.

1. Bold & Vibrant Colour Palettes

Colour remains one of the most powerful tools in label design.

Bold colours, strong contrasts, and vibrant palettes continue to help products stand out in increasingly crowded retail environments. Whether it’s a food product, beverage, cosmetic, or health supplement, strategic colour choices can make a significant difference to shelf appeal.

While trends come and go, creating visual impact through colour, I don’t think it’s going anywhere soon.

Things to Consider

  • High-contrast colour combinations that stand out on the shelf
  • Colour psychology and how it influences purchasing decisions
  • Maintaining brand consistency across your product range
  • Using colour to distinguish different product varieties or SKUs
  • Know that certain vibrant “screen” colours produce differently when printed

2. Creative Typography

Typography has always played a major role in effective label design, including placement, architecture and even selection. I love playing around with typography.

Many brands are moving beyond standard fonts and embracing custom lettering, bold typefaces, and unique font combinations to create stronger brand recognition.

Good typography isn’t just about looking attractive. It also helps communicate key information quickly and improves readability for consumers.

Things to Consider

  • Readability is key. Don’t go super fancy if you can’t read it at a glance
  • Creating a clear hierarchy of information, which benefits the above point
  • Using custom or distinctive fonts to strengthen branding
  • Ensuring compliance information is the correct size and weight (such as allergens – See Safefood QLD for more information here)
  • Consistency across all packaging and marketing materials

3. Sustainable Labels

Sustainability continues to be one of the biggest influences on packaging design. I wrote about this in 2023 and it’s STILL relevant (if not more).

Consumers are increasingly paying attention to how products are produced, packaged, and disposed of. As a result, many brands are exploring recycled label materials, eco-friendly printing options, and packaging solutions designed to reduce environmental impact. This is especially critical now with the awareness of plastics in the environment – it’s doubled in the last decade!

When the movement of sustainability first came in, it was cool and trendy; now it’s essential, and consumers are expecting businesses to pivot on this.

Things to Consider

  • Recycled or renewable label materials
  • Compostable or biodegradable packaging options
  • Avoid or significantly reduce the use of plastic
  • Reducing excess packaging
  • Eco-friendly printing processes and inks
  • Communicating sustainability initiatives honestly and transparently

4. Hand-Drawn and Human Centered

As AI-generated content becomes more common, we’re seeing a wave of product labels and graphic design being produced by AI.

I write more about this in my article on Why Graphic Design Is Still Important for Your Business in the Age of AI.

While to some degree, AI is a great tool, when it comes to using it for product labels and even creating print-ready files, it’s not so good. We’re even seeing a wave of printers actually rejecting artwork created in AI (don’t be this business!) – I found a little article about this issue here.

Because of this issue, we’re actually seeing many brands lean into more human and authentic design styles, slowly though. It seems people are tightly grasped by the vices of the AI engine.

Please know, though, that hand-drawn illustrations, custom icons, handwritten typography, and unique artwork can help products feel more personal and genuine. For artisan brands, boutique products, and locally made goods, these design elements can help create a stronger connection with consumers.

Things to Consider

  • Use free-sourced stock graphics from sites like Pexels, rather than getting AI to generate them.
  • Hand-drawn icons or decorative elements
  • Handwritten typography for a more personal feel
  • Highlighting local production or artisan craftsmanship
  • Creating a visual identity that feels authentic and unique

5. Minimalist Design

Minimalism continues to influence product label design in 2026. This is another I wrote about in 2023, and it’s still relevant.

I think in a world of noise, having clean layouts and thoughtful use of white space just makes brands stand out. Combined with vibrant visuals and other premium elements, you can really elevate a brand while making important information easier to find.

A minimalist label can often be flagged as boring or lazy, but it definitely is neither of these. It means focusing attention on the elements that matter most so your brand can deliver it’s core message.

Things to Consider

  • Removing unnecessary design elements, less is more.
  • Prioritising the most important product information
  • Using white space effectively, do not cram!
  • Keeping branding clear and recognisable
  • Balancing simplicity with enough personality to stand out

6. Premium Finishes and Metallic Accents

Premium finishes remain a popular way to elevate packaging and create a higher perceived value. It’s relatively cheap to do as well!

Foil stamping, metallic inks, embossing, debossing, textured stocks, and spot UV coatings can all add a premium touch when used effectively.

Even subtle finishing techniques can help a product feel more refined and memorable. It also goes hand in hand with minimalist design.

Things to Consider

  • Gold, silver, copper or holographic foils
  • Spot UV coatings for added contrast
  • Embossing or debossing for texture
  • Premium label stocks and finishes
  • Talk to your printer on the options, they are usually best to provide the best advice on how all of the above and accomodate your label.

7. Modern Nostalgic & Cultural Design

Nostalgic-inspired packaging continues to perform well across a range of industries. it’s definitely making a strong comeback in a retro-style nostalgic feel.

Check out this post from Ultra Labels where they discuss this, they’re often my go to for looking at trends too as they are one of the best printing firms in Brisbane for labels.

Many brands are combining vintage-inspired colours, typography, and illustrations with modern layouts and production techniques to create labels that feel both familiar and contemporary.

It’s a trend that taps into nostalgia while still feeling relevant to today’s consumers.

Things to Consider

  • Vintage-inspired typography and colours
  • Consider cultural style looks if your target audience fits
  • Classic illustration styles with a modern twist
  • Referencing heritage without appearing dated

8. Authentic Brand Storytelling

Consumers increasingly want to know the story behind the products they purchase. This is a big trend, and if anything, isn’t even a trend, but something critical to a good brand.

Without story telling, people feel less connected to your product. Your label is becoming an important platform to communicate this story, including your product origin, sustainability initiatives and brand values.

Whether through photography, illustrations, or written content, authentic storytelling can help build trust and create stronger customer connections.

Things to Consider

  • Sharing your brand’s story and values
  • Highlighting product origins and ingredients (if relevant)
  • Ensure your story reflects across another consumer touchpoints (website, socials, etc)
  • Featuring local manufacturing or sourcing information

9. Connected Packaging and QR Codes

QR codes have become a mainstream feature on product packaging. I still remember when QR codes came into the market then fell off a cliff, now they’re stronger than ever! (thanks COVID).

They provide an easy way to connect customers with additional information, instructional videos, recipes, promotions, loyalty programs, social media channels, and product education.

As consumer expectations continue to evolve, connected packaging is likely to become even more common across many industries.

Things to Consider

  • Linking to product information or brand websites
  • Providing access to instructional videos
  • Directing customers to loyalty programs
  • Sharing recipes, tutorials or educational content

FAQ: Product Label Design Trends in 2026

What are the biggest product label design trends in 2026?

Some of the biggest product label design trends in 2026 include sustainable packaging, bold typography, premium finishes, authentic brand storytelling, connected packaging through QR codes, and personalised label designs. These trends reflect changing consumer expectations and advancements in printing technology.

How often should businesses update their product label design?

There is no set timeframe, but businesses should review their product label design every few years to ensure it remains relevant, compliant, and competitive. I think it can also depend on your brand’s growth cadence or the number of SKUs you’re launching annually.

Are minimalist labels still popular in 2026?

Yes. Minimalist design remains one of the most influential product label design trends because it creates a clean, premium appearance and helps consumers quickly identify important product information. It’s probably my favourite trend and how I approach all labels to begin with!

How can product label design help increase sales?

Effective product label design can improve shelf appeal, strengthen brand recognition, build consumer trust, and communicate product benefits more clearly. A well-designed label often plays a significant role in influencing purchasing decisions. This is not just in the physical space, either; your label presented on an e-commerce website is just as valid.

Should I follow every product label design trend?

Not at all, you will have a pretty subpar label that does not align with your brand. Start by knowing your brand style, audience, and product category, then look at trends to gather inspiration. This is also why you engage with designers and creative strategists like me!

Are QR codes still worth including on product labels?

I would have said no 5-10 years ago, but now, they are almost pivotal and so valuable. They allow businesses to provide additional information, videos, recipes, loyalty programs, product education, and other digital experiences without overcrowding the label.

Final Thoughts

Not every trend will be right for every product. The most effective product labels aren’t necessarily the trendiest. They’re the ones that communicate clearly, reflect the brand accurately, and connect with the people they’re designed for.

Trends can provide inspiration, but strategy should always come first. Some trends such as storytelling or effective visuals and typography, are kind of foundational, and everything else is the cream on top.

Whether you’re considering a complete rebrand or simply updating an existing label, this is something I help businesses with. As a Clinical Nutritionist, Naturopath and Creative Strategist, I use my skills in holistic medicine and design fundamentals to create labels that help your brand thrive.

Interested? Please reach out, and I can provide you with a free quote or at least start some discussions.

All the best,
Stephen