Why Is Graphic Design Important for Your Business?

When it comes to running a business, graphic design is a crucial aspect that should never be overlooked. Whether you need a logo for your brand, product packaging, or an engaging website, hiring a professional graphic designer is essential for creating a strong visual identity that resonates with your target audience.

In this blog post, we’ll delve into the importance of graphic design for your business and why you should consider hiring an Australian graphic designer.

Builds Brand

Identity: Graphic design plays a significant role in building a brand identity. A well-designed logo, website, product packaging, or label is crucial for creating a positive first impression and establishing your brand’s reputation. A professional graphic designer can help you create a visual identity that aligns with your brand’s values and communicates your brand’s personality.

Enhances User Experience

User experience is a critical aspect of any website or app. A poorly designed website or app can drive away potential customers, while a well-designed website can attract and retain customers.

A professional web designer can help you create a user-friendly website that is easy to navigate, visually appealing, and optimized for search engines. By investing in a professional web designer, you can improve your website’s user experience and increase conversions.

Differentiates Your Business

In today’s competitive business landscape, it’s essential to stand out from the crowd. By hiring an Australian graphic designer, you can create a unique visual identity that differentiates your business from competitors.

A professional graphic designer can help you create a design that is both visually appealing and functional, making it easier for your business to stand out in a crowded marketplace.


In conclusion, graphic design is an essential aspect of any business, and investing in professional graphic design services can provide your business with a competitive edge. From building a strong brand identity to creating an engaging website, graphic design plays a crucial role in creating a positive customer experience and driving business growth.

If you’re a business owner in Australia, and looking for graphic design services, consider hiring an Australian graphic designer to help you create a unique visual identity that resonates with your target audience.

11 Design Trends to Elevate Your Product Labels in 2023

In 2023, Australian graphic and label designers have the opportunity to take their designs to the next level by embracing the latest trends. With the help of these 11 design trends, you can create product labels that catch the eye and stand out from the competition. Let’s get started!

Vibrant Colors

Bright, bold colours are perfect for creating eye-catching product labels. This trend is all about being bold and daring, so don’t be afraid to experiment with colour combinations that pop. Try using gradients and contrasting colours to create a dynamic and engaging look.

Creative Typography

Typography is one of the most important aspects of any design, and in 2023, designers are encouraged to experiment with creative typography. Play with different fonts, sizes, and styles to create a unique and impactful label design. Consider using bold, custom fonts or mixing and matching different typefaces to create a distinctive look.


As more consumers become conscious of their impact on the environment, sustainability has become a significant trend in graphic and label design. Consider using eco-friendly materials or incorporating sustainability messages in your design to show your commitment to environmental responsibility.

Hand-Drawn Elements

Incorporating hand-drawn elements can create a unique and personalized look for your product label. Consider using hand-drawn illustrations, lettering, or icons to create a one-of-a-kind design that sets your product apart.


Minimalism has been a popular trend for several years, and it shows no signs of slowing down in 2023. This trend is all about simplifying your design and using negative space to highlight essential elements. Consider using a monochromatic color scheme or limiting the number of design elements to create a clean, modern look.

Metallic Accents

Metallic accents can add a touch of luxury and sophistication to any product label. Consider using metallic foil or incorporating metallic accents in your typography or design elements to create a high-end look.

Bold Patterns

Bold patterns can create a dynamic and engaging design that draws the consumer’s eye. Consider using geometric patterns, stripes, or abstract designs to create a unique and distinctive label design.

Retro Style

Retro style has made a comeback in recent years, and it’s a trend that’s expected to continue in 2023. Consider using vintage-inspired typography, colors, or illustrations to create a nostalgic and timeless look for your product label.

Authentic Photography

Using authentic and original photography can add a personal touch to your product label. Consider using candid photos of your product or lifestyle shots that show how your product fits into the consumer’s life.

Interactive Design

Interactive design elements, such as QR codes, can create an engaging and interactive experience for the consumer. Consider using QR codes to lead the consumer to additional product information or social media pages to increase engagement and build brand awareness.

Personalized Design

Personalization is becoming increasingly important in marketing and design, and it’s a trend that’s expected to continue in 2023. Consider creating personalized designs that incorporate the consumer’s name or location to create a personalized and engaging product label.


With these 11 design trends, you can create product labels that stand out in 2023. Whether you choose to incorporate bold colours, creative typography, or personalized design elements, the right design can help elevate your brand and create a lasting impression.

Keep the needs of your target audience in mind as you experiment with different design elements to ensure that your product label is visually appealing and effective in communicating your brand’s message.

The Pros and Cons of Sourcing a Cheap Logo For Your Startup Business

Starting a business can be an expensive endeavour, and every penny counts. One of the crucial decisions that you will need to make is designing your company logo. You might be tempted to save money by sourcing a cheap logo. In this blog post, we will explore the pros and cons of sourcing a cheap logo for your startup business.

Pros of sourcing a cheap logo:

  1. Cost-effective: The most significant advantage of sourcing a cheap logo is cost. A cheap logo can cost as little as $5, whereas a professional logo can cost upwards of $500. If you are on a tight budget, sourcing a cheap logo might be a good option.
  2. Quick turnaround: When you work with a cheap logo designer, you can expect a quick turnaround time. The designer might be able to provide you with a logo in as little as 24 hours.
  3. Wide variety: There are plenty of platforms online where you can source a cheap logo. These platforms offer a wide variety of logo designs to choose from, and you can find a design that suits your business.

Cons of sourcing a cheap logo:

  1. Poor quality: When you opt for a cheap logo, the quality might not be up to the mark. Cheap logo designers might not have the same level of expertise as professional designers, and this can reflect in the quality of the design.
  2. Limited customization: Cheap logo designers often have limited options for customization. You might not be able to get the logo exactly as you want it.
  3. Copyright issues: Some cheap logo designers might use stock images or clip art to design your logo, which can lead to copyright issues down the line.

Here are some reasons why you might want to consider our services:

  1. Expertise: As an Australian graphic designer, I have the expertise and experience to create a high-quality logo that accurately reflects your brand’s values and mission. I understand the nuances of graphic design and can create a logo that is not only visually appealing but also functional and effective.
  2. Customization: At stephenbrumwell.com, we understand that every business is unique, and we offer custom design solutions that cater to your specific needs. We work closely with you to understand your business goals and create a logo that sets you apart from the competition.
  3. Quality: We take pride in our work, and we are committed to delivering high-quality designs that meet and exceed your expectations. With our professional graphic design services, you can be confident that your logo will be of the highest quality and will accurately represent your business.
  4. Copyright ownership: When you work with us, you can be confident that you own the copyright to your logo design. We do not use stock images or clip art, and we ensure that your logo is unique to your business.


In conclusion, while sourcing a cheap logo might seem like a good option to save money, it’s important to consider the quality, customization, and copyright ownership of your logo design. Working with a professional graphic designer like Stephen Brumwell can provide you with the expertise, customization, and quality that your startup business deserves.

By working closely with a professional graphic designer, you can create a logo that accurately reflects your business’s values and mission and sets you apart from the competition. At stephenbrumwell.com, we offer a range of graphic design services that cater to your specific needs, including web design, product design, and label design. Contact us today to learn how we can help take your startup to the next level.

How Much Should I Pay for a logo? Logo Basics Explained

A Logo is an important aspect and sometimes the first step in establishing one’s brand identity, usually because it’s what the customer sees first (and over time, remembers). 

It is an absolutely valuable asset, and often, people undervalue or just aren’t sure of the right cost to pay for a logo design.

In this article, we’ll discuss some of the costs involved, and outline the value you get based on what you spend.

How Much Should I Pay?

The question you should be asking is, what is my new brand or business worth?

The cost of the logo can be between $0 – $2000+, and really, what you spend will determine what is delivered in terms of quality, creativity and relevancy to the audience you’re looking to reach.

If you’re a start-up business – Paying between $400-$1000 is a good value. This often ensures that adequate research is done by the creative so that your logo really aligns with your business goals and values.

If you’re an already established business – You’ll often be looking to freshen up your brand, and anywhere over $1000+ is a good value to aim for. This allows the creative to get a background of your business, and create a proper brand strategy that includes comprehensive target audience research, branding packages, and so on.

If I get a Logo designed, what should be delivered?

Whatever path you take for your logo design job, it’s critical to know what you’re getting, or should be getting for your money. When you hire a graphic designer or brand creative, the following items should be included:

Final logo design in multiple formats – This includes High-Resolution JPEGs, PNGs, and vector formats for printing.

Web-optimised formats – These are for websites, social media and other digital content needs.

Full legal rights to your logo – When your logo is finalised, make sure that the copyrights are passed over to you. 

Branding Styleguide – If you’re paying on the upper of $600-800+, make sure one of these is included. This establishes brand consistency, and if you hire another designer, you can pass this on to them to give them guidelines on how to present your brand.

So How Do I Start?

Establish your budget first, and take note of some core goals and values that you want your business to reflect.

You may also want to look at some logos that you like, different colour palettes, and even a brief outline of what your ideal customer or audience could be.

Anything that you can pass on to your designer will drastically reduce cost, as this is less research they need to do to make sure your brand strategy is successful.

Ready to take your business to the next level? Get in touch and let me help you establish a logo design or brand strategy that aligns with your business.

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