In 2023, Australian graphic and label designers have the opportunity to take their designs to the next level by embracing the latest trends. With the help of these 11 design trends, you can create product labels that catch the eye and stand out from the competition. Let’s get started!

Vibrant Colors

Bright, bold colours are perfect for creating eye-catching product labels. This trend is all about being bold and daring, so don’t be afraid to experiment with colour combinations that pop. Try using gradients and contrasting colours to create a dynamic and engaging look.

Creative Typography

Typography is one of the most important aspects of any design, and in 2023, designers are encouraged to experiment with creative typography. Play with different fonts, sizes, and styles to create a unique and impactful label design. Consider using bold, custom fonts or mixing and matching different typefaces to create a distinctive look.

Sustainability

As more consumers become conscious of their impact on the environment, sustainability has become a significant trend in graphic and label design. Consider using eco-friendly materials or incorporating sustainability messages in your design to show your commitment to environmental responsibility.

Hand-Drawn Elements

Incorporating hand-drawn elements can create a unique and personalized look for your product label. Consider using hand-drawn illustrations, lettering, or icons to create a one-of-a-kind design that sets your product apart.

Minimalism

Minimalism has been a popular trend for several years, and it shows no signs of slowing down in 2023. This trend is all about simplifying your design and using negative space to highlight essential elements. Consider using a monochromatic color scheme or limiting the number of design elements to create a clean, modern look.

Metallic Accents

Metallic accents can add a touch of luxury and sophistication to any product label. Consider using metallic foil or incorporating metallic accents in your typography or design elements to create a high-end look.

Bold Patterns

Bold patterns can create a dynamic and engaging design that draws the consumer’s eye. Consider using geometric patterns, stripes, or abstract designs to create a unique and distinctive label design.

Retro Style

Retro style has made a comeback in recent years, and it’s a trend that’s expected to continue in 2023. Consider using vintage-inspired typography, colors, or illustrations to create a nostalgic and timeless look for your product label.

Authentic Photography

Using authentic and original photography can add a personal touch to your product label. Consider using candid photos of your product or lifestyle shots that show how your product fits into the consumer’s life.

Interactive Design

Interactive design elements, such as QR codes, can create an engaging and interactive experience for the consumer. Consider using QR codes to lead the consumer to additional product information or social media pages to increase engagement and build brand awareness.

Personalized Design

Personalization is becoming increasingly important in marketing and design, and it’s a trend that’s expected to continue in 2023. Consider creating personalized designs that incorporate the consumer’s name or location to create a personalized and engaging product label.

Summary

With these 11 design trends, you can create product labels that stand out in 2023. Whether you choose to incorporate bold colours, creative typography, or personalized design elements, the right design can help elevate your brand and create a lasting impression.

Keep the needs of your target audience in mind as you experiment with different design elements to ensure that your product label is visually appealing and effective in communicating your brand’s message.