The Pros and Cons of Sourcing a Cheap Logo For Your Startup Business

Starting a business can be an expensive endeavour, and every penny counts. One of the crucial decisions that you will need to make is designing your company logo. You might be tempted to save money by sourcing a cheap logo. In this blog post, we will explore the pros and cons of sourcing a cheap logo for your startup business.

Pros of sourcing a cheap logo:

  1. Cost-effective: The most significant advantage of sourcing a cheap logo is cost. A cheap logo can cost as little as $5, whereas a professional logo can cost upwards of $500. If you are on a tight budget, sourcing a cheap logo might be a good option.
  2. Quick turnaround: When you work with a cheap logo designer, you can expect a quick turnaround time. The designer might be able to provide you with a logo in as little as 24 hours.
  3. Wide variety: There are plenty of platforms online where you can source a cheap logo. These platforms offer a wide variety of logo designs to choose from, and you can find a design that suits your business.

Cons of sourcing a cheap logo:

  1. Poor quality: When you opt for a cheap logo, the quality might not be up to the mark. Cheap logo designers might not have the same level of expertise as professional designers, and this can reflect in the quality of the design.
  2. Limited customization: Cheap logo designers often have limited options for customization. You might not be able to get the logo exactly as you want it.
  3. Copyright issues: Some cheap logo designers might use stock images or clip art to design your logo, which can lead to copyright issues down the line.

Here are some reasons why you might want to consider our services:

  1. Expertise: As an Australian graphic designer, I have the expertise and experience to create a high-quality logo that accurately reflects your brand’s values and mission. I understand the nuances of graphic design and can create a logo that is not only visually appealing but also functional and effective.
  2. Customization: At, we understand that every business is unique, and we offer custom design solutions that cater to your specific needs. We work closely with you to understand your business goals and create a logo that sets you apart from the competition.
  3. Quality: We take pride in our work, and we are committed to delivering high-quality designs that meet and exceed your expectations. With our professional graphic design services, you can be confident that your logo will be of the highest quality and will accurately represent your business.
  4. Copyright ownership: When you work with us, you can be confident that you own the copyright to your logo design. We do not use stock images or clip art, and we ensure that your logo is unique to your business.


In conclusion, while sourcing a cheap logo might seem like a good option to save money, it’s important to consider the quality, customization, and copyright ownership of your logo design. Working with a professional graphic designer like Stephen Brumwell can provide you with the expertise, customization, and quality that your startup business deserves.

By working closely with a professional graphic designer, you can create a logo that accurately reflects your business’s values and mission and sets you apart from the competition. At, we offer a range of graphic design services that cater to your specific needs, including web design, product design, and label design. Contact us today to learn how we can help take your startup to the next level.

How Much Should I Pay for a logo? Logo Basics Explained

A Logo is an important aspect and sometimes the first step in establishing one’s brand identity, usually because it’s what the customer sees first (and over time, remembers). 

It is an absolutely valuable asset, and often, people undervalue or just aren’t sure of the right cost to pay for a logo design.

In this article, we’ll discuss some of the costs involved, and outline the value you get based on what you spend.

How Much Should I Pay?

The question you should be asking is, what is my new brand or business worth?

The cost of the logo can be between $0 – $2000+, and really, what you spend will determine what is delivered in terms of quality, creativity and relevancy to the audience you’re looking to reach.

If you’re a start-up business – Paying between $400-$1000 is a good value. This often ensures that adequate research is done by the creative so that your logo really aligns with your business goals and values.

If you’re an already established business – You’ll often be looking to freshen up your brand, and anywhere over $1000+ is a good value to aim for. This allows the creative to get a background of your business, and create a proper brand strategy that includes comprehensive target audience research, branding packages, and so on.

If I get a Logo designed, what should be delivered?

Whatever path you take for your logo design job, it’s critical to know what you’re getting, or should be getting for your money. When you hire a graphic designer or brand creative, the following items should be included:

Final logo design in multiple formats – This includes High-Resolution JPEGs, PNGs, and vector formats for printing.

Web-optimised formats – These are for websites, social media and other digital content needs.

Full legal rights to your logo – When your logo is finalised, make sure that the copyrights are passed over to you. 

Branding Styleguide – If you’re paying on the upper of $600-800+, make sure one of these is included. This establishes brand consistency, and if you hire another designer, you can pass this on to them to give them guidelines on how to present your brand.

So How Do I Start?

Establish your budget first, and take note of some core goals and values that you want your business to reflect.

You may also want to look at some logos that you like, different colour palettes, and even a brief outline of what your ideal customer or audience could be.

Anything that you can pass on to your designer will drastically reduce cost, as this is less research they need to do to make sure your brand strategy is successful.

Ready to take your business to the next level? Get in touch and let me help you establish a logo design or brand strategy that aligns with your business.

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